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WALMART HOLIDAY SALES EVENTS

Digital, CRM, Animation

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During the holiday season, I supported several holiday initiatives for CRM and site. I designed emails and push notifications for nationwide sends around black Friday and Christmas eve, and site assets for the home department page. All emails featured dynamic and exciting animations and followed a specific seasonal visual identity. 

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PROCESS​.

  • Review briefs, attend kickoffs and liaise with stakeholders to identify blockers or address questions.

  • Collaborate with copy writer to develop and button up concepts for hero animations.

  • Design initial concepts for senior designer, and art director review to ensure consistency across all sends.

  • Complete feedback cycles with CDs, leadership and stakeholders to ensure all brief requests are met before handoff. 

  • Prepare final files for handoff to production artist team.

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Art Director: Jenny Ngo

ANIMATED HERO BANNERS

EMAILS

PUSH NOTIFICATIONS

SITE HERO BANNERS

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